Why Do We Indulge? Exploring Motivations for Binge Watching

Yoon Hi Sung, Eun Yeon Kang, Wei Na Lee

Research output: Contribution to journalArticlepeer-review

44 Citations (Scopus)

Abstract

This study explored an expanded definition and motivations for binge-watching behavior. In addition to the number of episodes, the amount of time, frequency, and engagement in binge-watched programs were considered for the binge-watching definition. Study findings revealed that over half of the respondents of this study were light binge viewers. In addition, among a total of seven motivations identified in literature, only the entertainment motivation is a significant predictor of binge watching for those with a low level of binge watching, while both passing time and entertainment were found to be significant predictors for those with a high level of binge watching.

Original languageEnglish
Pages (from-to)408-426
Number of pages19
JournalJournal of Broadcasting and Electronic Media
Volume62
Issue number3
DOIs
Publication statusPublished - 2018 Jul 3

Bibliographical note

Publisher Copyright:
© 2018, © 2018 Broadcast Education Association.

All Science Journal Classification (ASJC) codes

  • Communication

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