Where WTS meets WTB: A Blockchain-based Marketplace for Digital Me to trade users’ private data

Miyeon Ha; Sujeong Kwon; Yeon Joo Lee; Yealin Shim; Jinwoo Kim

doi:10.1016/j.pmcj.2019.101078

Where WTS meets WTB: A Blockchain-based Marketplace for Digital Me to trade users’ private data

Miyeon Ha, Sujeong Kwon, Yeon Joo Lee, Yealin Shim, Jinwoo Kim

Department of Business Administration

Research output: Contribution to journal › Article › peer-review

13 Citations (Scopus)

Abstract

People are reluctant to provide their personal data, making it difficult for corporations to collect such information. The Personal Data Market presents a promising solution to this problem, but current offerings must overcome several challenges. This paper proposes a Blockchain-based Data Market framework, “Decentralized Data Marketplace for Digital Me”, in which personal data are anonymized in accordance with the General Data Protection Regulation to protect the owner's privacy. In addition, this paper presents a user scenario for the framework in the form of Financial Me, which provides a reasonable price range and adequate incentives for data quality.

Original language	English
Article number	101078
Journal	Pervasive and Mobile Computing
Volume	59
DOIs	https://doi.org/10.1016/j.pmcj.2019.101078
Publication status	Published - 2019 Oct

Bibliographical note

Funding Information:
This research was supported by Basic Science Research Program through the National Research Foundation of Korea (NRF) funded by the Ministry of Education, South Korea ( NRF-2016R1D1A1B02015987 ). We would like to express our gratitude to Hyun Dong Kim for sharing his pearls of wisdom with us during the study, particularly regarding Blockchain technology and big data business.

Publisher Copyright:
© 2019 Elsevier B.V.

All Science Journal Classification (ASJC) codes

Software
Information Systems
Hardware and Architecture
Computer Science Applications
Computer Networks and Communications

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10.1016/j.pmcj.2019.101078

Cite this

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title = "Where WTS meets WTB: A Blockchain-based Marketplace for Digital Me to trade users{\textquoteright} private data",

abstract = "People are reluctant to provide their personal data, making it difficult for corporations to collect such information. The Personal Data Market presents a promising solution to this problem, but current offerings must overcome several challenges. This paper proposes a Blockchain-based Data Market framework, “Decentralized Data Marketplace for Digital Me”, in which personal data are anonymized in accordance with the General Data Protection Regulation to protect the owner's privacy. In addition, this paper presents a user scenario for the framework in the form of Financial Me, which provides a reasonable price range and adequate incentives for data quality.",

author = "Miyeon Ha and Sujeong Kwon and Lee, {Yeon Joo} and Yealin Shim and Jinwoo Kim",

note = "Funding Information: This research was supported by Basic Science Research Program through the National Research Foundation of Korea (NRF) funded by the Ministry of Education, South Korea ( NRF-2016R1D1A1B02015987 ). We would like to express our gratitude to Hyun Dong Kim for sharing his pearls of wisdom with us during the study, particularly regarding Blockchain technology and big data business. Publisher Copyright: {\textcopyright} 2019 Elsevier B.V.",

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language = "English",

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AU - Shim, Yealin

AU - Kim, Jinwoo

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Where WTS meets WTB: A Blockchain-based Marketplace for Digital Me to trade users’ private data

Abstract

Bibliographical note

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