When and how brands affect importance of product attributes in consumer decision process

Social Sciences

• Consumers 44%
• Experience 16%
• Process 16%
• Influence 11%
• Design Methodology 5%
• Survey Analysis 5%
• Segmentation 5%
• Research 5%
• Theory 5%
• Strategy 5%
• Relative 5%
• Literature 5%
• Purpose 5%
• Purchase 5%
• Prices 5%
• Markets 5%
• Superior 5%
• Size 5%

Economics, Econometrics and Finance

• Brand 100%
• Airline 11%
• Specific Industry 11%
• Scientific Modelling 5%
• Order 5%
• Market 5%