TY - JOUR
T1 - What makes smartphone users satisfied with the mobile instant messenger?
T2 - Social presence, flow, and self-disclosure
AU - Park, Seongwon
AU - Cho, Kwangsu
AU - Lee, Bong Gyou
N1 - Publisher Copyright:
© 2014 SERSC.
PY - 2014
Y1 - 2014
N2 - Users of smartphone-based Instant Messenger such as Whatsapp, wechet, LINE and KAKAO TALK are rapidly increasing. LINE acquired more than 50 million members by December 2012 just 1 year after its release, and as of April 2014, the number of LINE mobile instant messenger users was 400 million Users. Given the rarity of research on the use of instant messengers in smartphones, this study analyzed factors affecting user satisfaction by conducting a survey on 220 users of mobile instant messengers in smartphones. The survey results showed that self-disclosure, flow, and social presence significantly affected user satisfaction. This study will benefit researchers and contribute to industries that possess interest in factors affecting user satisfaction regarding the use of smartphone applications and mobile messengers.
AB - Users of smartphone-based Instant Messenger such as Whatsapp, wechet, LINE and KAKAO TALK are rapidly increasing. LINE acquired more than 50 million members by December 2012 just 1 year after its release, and as of April 2014, the number of LINE mobile instant messenger users was 400 million Users. Given the rarity of research on the use of instant messengers in smartphones, this study analyzed factors affecting user satisfaction by conducting a survey on 220 users of mobile instant messengers in smartphones. The survey results showed that self-disclosure, flow, and social presence significantly affected user satisfaction. This study will benefit researchers and contribute to industries that possess interest in factors affecting user satisfaction regarding the use of smartphone applications and mobile messengers.
UR - http://www.scopus.com/inward/record.url?scp=84914156015&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84914156015&partnerID=8YFLogxK
U2 - 10.14257/ijmue.2014.9.11.31
DO - 10.14257/ijmue.2014.9.11.31
M3 - Article
AN - SCOPUS:84914156015
SN - 1975-0080
VL - 9
SP - 315
EP - 324
JO - International Journal of Multimedia and Ubiquitous Engineering
JF - International Journal of Multimedia and Ubiquitous Engineering
IS - 11
ER -