Verification of stereotype on women observing gender difference on UX of wearable device

Hee Jae Hwang; Jung Min Lee; Da Young Ju

doi:10.1007/978-3-319-20898-5_21

Verification of stereotype on women observing gender difference on UX of wearable device

Hee Jae Hwang, Jung Min Lee, Da Young Ju

Yonsei Institute of Convergence Technology

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

There has been contending views on women and men as a consumer, and we believe that it is necessary to analyze and verify who will be the upcoming consuming subject in next 10 years. Herein, using adjectives of AttrackDiff2 which analyze how people perceive the product using hedonic quality and pragmatic quality, we have conducted FGI (Focus Group Interview) on 20-25 female and male group respectively, analyzing how major consumers in 10 years perceive about current trend over the world, wearable devices. As a result of the study, we find that women tend to perceive pragmatic quality as important as men in respect of UX of wearable devices. Instead of the difference between two gender groups, there were greater gap between the individuals. Here, we suggest that stereotype on women that they are an impulsive consumer should be adjusted.

Original language	English
Title of host publication	Design, User Experience, and Usability
Subtitle of host publication	Users and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings
Editors	Aaron Marcus
Publisher	Springer Verlag
Pages	214-223
Number of pages	10
ISBN (Print)	9783319208978
DOIs	https://doi.org/10.1007/978-3-319-20898-5_21
Publication status	Published - 2015
Event	4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015 - Los Angeles, United States Duration: 2015 Aug 2 → 2015 Aug 7

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	9187
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Other

Other	4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015
Country/Territory	United States
City	Los Angeles
Period	15/8/2 → 15/8/7

Bibliographical note

Funding Information:
This work was supported by the MSIP (Ministry of Science, ICT and Future Planning) under the “IT Consilience Creative Program” support program supervised by the NIPA (National IT Industry Promotion Agency) (NIPA-2014-H0201-14-1002).

Publisher Copyright:
© Springer International Publishing Switzerland 2015.

All Science Journal Classification (ASJC) codes

Theoretical Computer Science
Computer Science(all)

Access to Document

10.1007/978-3-319-20898-5_21

Cite this

Hwang, H. J., Lee, J. M., & Ju, D. Y. (2015). Verification of stereotype on women observing gender difference on UX of wearable device. In A. Marcus (Ed.), Design, User Experience, and Usability: Users and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings (pp. 214-223). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9187). Springer Verlag. https://doi.org/10.1007/978-3-319-20898-5_21

Hwang, Hee Jae ; Lee, Jung Min ; Ju, Da Young. / Verification of stereotype on women observing gender difference on UX of wearable device. Design, User Experience, and Usability: Users and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings. editor / Aaron Marcus. Springer Verlag, 2015. pp. 214-223 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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abstract = "There has been contending views on women and men as a consumer, and we believe that it is necessary to analyze and verify who will be the upcoming consuming subject in next 10 years. Herein, using adjectives of AttrackDiff2 which analyze how people perceive the product using hedonic quality and pragmatic quality, we have conducted FGI (Focus Group Interview) on 20-25 female and male group respectively, analyzing how major consumers in 10 years perceive about current trend over the world, wearable devices. As a result of the study, we find that women tend to perceive pragmatic quality as important as men in respect of UX of wearable devices. Instead of the difference between two gender groups, there were greater gap between the individuals. Here, we suggest that stereotype on women that they are an impulsive consumer should be adjusted.",

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Hwang, HJ, Lee, JM & Ju, DY 2015, Verification of stereotype on women observing gender difference on UX of wearable device. in A Marcus (ed.), Design, User Experience, and Usability: Users and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 9187, Springer Verlag, pp. 214-223, 4th International Conference on Design, User Experience and Usability, DUXU 2015 Held as Part of 17th International Conference on Human-Computer Interaction, HCI International 2015, Los Angeles, United States, 15/8/2. https://doi.org/10.1007/978-3-319-20898-5_21

Verification of stereotype on women observing gender difference on UX of wearable device. / Hwang, Hee Jae; Lee, Jung Min; Ju, Da Young.
Design, User Experience, and Usability: Users and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings. ed. / Aaron Marcus. Springer Verlag, 2015. p. 214-223 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9187).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Hwang HJ, Lee JM, Ju DY. Verification of stereotype on women observing gender difference on UX of wearable device. In Marcus A, editor, Design, User Experience, and Usability: Users and Interactions - 4th International Conference, DUXU 2015 Held as Part of HCI International 2015, Proceedings. Springer Verlag. 2015. p. 214-223. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-319-20898-5_21

Verification of stereotype on women observing gender difference on UX of wearable device

Abstract

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Bibliographical note

All Science Journal Classification (ASJC) codes

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