Understanding the entry strategies of international franchisers with dunning's envelope OLI paradigm

Yong Suhk Pak, Sam Beldona

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationExtending the Eclectic Paradigm in International Business
Subtitle of host publicationEssays in Honor of John Dunning
PublisherEdward Elgar Publishing
Number of pages13
ISBN (Print)1840648880, 9781840648881
Publication statusPublished - 2003

All Science Journal Classification (ASJC) codes

  • Business, Management and Accounting(all)

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