Understanding consumers' expectations of mobile data services in Australia

Sherah Kurnia; Heejin Lee; Song Yang

doi:10.1109/ICMB.2007.69

Understanding consumers' expectations of mobile data services in Australia

Sherah Kurnia, Heejin Lee, Song Yang

Graduate School of International Studies

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

9 Citations (Scopus)

Abstract

The Australian Mobile Telecommunication Industry has experienced a significant growth in the last few years. However, mobile data services which have the potential to increase the industry revenue significantly have not been used widely as predicted. At this stage, few studies have been conducted to explore the use of mobile data services in Australia. To better understand mobile phone users ' expectations regarding mobile data services, this study explores the current use of mobile data services in Australia through a survey study. The findings indicate that there has been a positive trend towards a wider use of mobile data services in Australia. Price, usefulness and immediate availability of the services have been identified as important factors that can further encourage the use of mobile data services in Australia.

Original language	English
Title of host publication	Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007
DOIs	https://doi.org/10.1109/ICMB.2007.69
Publication status	Published - 2007
Event	6th International Conference on the Management of Mobile Business, ICMB 2007 - Toronto, ON, Canada Duration: 2007 Jul 9 → 2007 Jul 11

Publication series

Name	Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007

Other

Other	6th International Conference on the Management of Mobile Business, ICMB 2007
Country/Territory	Canada
City	Toronto, ON
Period	07/7/9 → 07/7/11

All Science Journal Classification (ASJC) codes

Computer Networks and Communications
Electrical and Electronic Engineering
Communication

Access to Document

10.1109/ICMB.2007.69

Cite this

Kurnia, S., Lee, H., & Yang, S. (2007). Understanding consumers' expectations of mobile data services in Australia. In Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007 Article 4278558 (Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007). https://doi.org/10.1109/ICMB.2007.69

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title = "Understanding consumers' expectations of mobile data services in Australia",

abstract = "The Australian Mobile Telecommunication Industry has experienced a significant growth in the last few years. However, mobile data services which have the potential to increase the industry revenue significantly have not been used widely as predicted. At this stage, few studies have been conducted to explore the use of mobile data services in Australia. To better understand mobile phone users ' expectations regarding mobile data services, this study explores the current use of mobile data services in Australia through a survey study. The findings indicate that there has been a positive trend towards a wider use of mobile data services in Australia. Price, usefulness and immediate availability of the services have been identified as important factors that can further encourage the use of mobile data services in Australia.",

author = "Sherah Kurnia and Heejin Lee and Song Yang",

year = "2007",

doi = "10.1109/ICMB.2007.69",

language = "English",

isbn = "0769528031",

series = "Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007",

booktitle = "Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007",

note = "6th International Conference on the Management of Mobile Business, ICMB 2007 ; Conference date: 09-07-2007 Through 11-07-2007",

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Kurnia, S, Lee, H & Yang, S 2007, Understanding consumers' expectations of mobile data services in Australia. in Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007., 4278558, Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007, 6th International Conference on the Management of Mobile Business, ICMB 2007, Toronto, ON, Canada, 07/7/9. https://doi.org/10.1109/ICMB.2007.69

Understanding consumers' expectations of mobile data services in Australia. / Kurnia, Sherah; Lee, Heejin; Yang, Song.
Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007. 2007. 4278558 (Conference Proceedings - 6th International Conference on the Management of Mobile Business, ICMB 2007).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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AB - The Australian Mobile Telecommunication Industry has experienced a significant growth in the last few years. However, mobile data services which have the potential to increase the industry revenue significantly have not been used widely as predicted. At this stage, few studies have been conducted to explore the use of mobile data services in Australia. To better understand mobile phone users ' expectations regarding mobile data services, this study explores the current use of mobile data services in Australia through a survey study. The findings indicate that there has been a positive trend towards a wider use of mobile data services in Australia. Price, usefulness and immediate availability of the services have been identified as important factors that can further encourage the use of mobile data services in Australia.

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ER -

Understanding consumers' expectations of mobile data services in Australia

Abstract

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Other

All Science Journal Classification (ASJC) codes

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