“Trading Up”: A Consumption Value Approach: Cross-Cultural Buyer Behavior

Eunju Ko, Heewon Sung

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Cross-Cultural Buyer Behavior
Publisher	Emerald Group Publishing Limited
Pages	115-137
Number of pages	23
Volume	18
ISBN (Print)	1474-7979
DOIs	https://doi.org/10.1016/S1474-7979(06)18005-9
Publication status	Published - 2007

Access to Document

@inbook{47f611e164dd46459df947a31829656a,

title = "“Trading Up”: A Consumption Value Approach: Cross-Cultural Buyer Behavior",

author = "Eunju Ko and Heewon Sung",

year = "2007",

doi = "10.1016/S1474-7979(06)18005-9",

language = "English",

isbn = "1474-7979",

volume = "18",

pages = "115--137",

booktitle = "Cross-Cultural Buyer Behavior",

publisher = "Emerald Group Publishing Limited",

}