TY - JOUR
T1 - Trade Shows and SME Internationalisation
T2 - Networking for Performance
AU - Gerschewski, Stephan
AU - Evers, Natasha
AU - Nguyen, Anh Tuan
AU - Froese, Fabian Jintae
N1 - Publisher Copyright:
© 2020, The Author(s).
PY - 2020/8/1
Y1 - 2020/8/1
N2 - Trade shows are a key vehicle where SMEs often develop networks, through which valuable resources for internationalisation can be acquired. However, there tends to be a scarcity of research on the performance outcomes of network development of international SMEs (ISMEs), particularly, in trade show forums. Adopting a network-based view, we investigate the influence of trade shows on the performance of ISMEs. Results from a survey of 229 Australian and New Zealand SMEs indicate that proactiveness is positively associated with the development of networks through trade shows, which, in turn, increases the firms’ operational performance, but not financial performance. In addition, the effect of trade shows is generally more beneficial for ISMEs in the service industry, compared to other industries.
AB - Trade shows are a key vehicle where SMEs often develop networks, through which valuable resources for internationalisation can be acquired. However, there tends to be a scarcity of research on the performance outcomes of network development of international SMEs (ISMEs), particularly, in trade show forums. Adopting a network-based view, we investigate the influence of trade shows on the performance of ISMEs. Results from a survey of 229 Australian and New Zealand SMEs indicate that proactiveness is positively associated with the development of networks through trade shows, which, in turn, increases the firms’ operational performance, but not financial performance. In addition, the effect of trade shows is generally more beneficial for ISMEs in the service industry, compared to other industries.
KW - Firm performance
KW - Internationalisation
KW - Network
KW - Small and medium-sized enterprise (SME)
KW - Trade show
UR - http://www.scopus.com/inward/record.url?scp=85087978067&partnerID=8YFLogxK
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U2 - 10.1007/s11575-020-00421-y
DO - 10.1007/s11575-020-00421-y
M3 - Article
AN - SCOPUS:85087978067
SN - 0938-8249
VL - 60
SP - 573
EP - 595
JO - Management International Review
JF - Management International Review
IS - 4
ER -