TOWARD RELIABLE METRICS FOR CULTURAL ASPECTS OF HUMAN-COMPUTER INTERACTION: Focusing on the Mobile Internet in Three Asian Countries

Jinwoo Kim, Inseong Lee, Boreum Choi, Se Joon Hong, Kar Yan Tam, Kazuaki Naruse

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Citations (Scopus)

Abstract

Mobile Internet is defined as mobile access to the Internet through handheld devices such as mobile phones and PDAs. Popular mobile Internet services differ from country to country, as do usage patterns. In fact, mobile Internet usage patterns may differ more profoundly across countries than traditional stationary Internet usage patterns. This is because mobile devices, which operate only within local areas, access wireless networks, whereas globally uniform devices access the stationary Internet. Although numerous factors might explain the different mobile Internet usage patterns across different countries, this study primarily focuses on cultural differences, since culture profoundly affects the use of localized information technology. Despite the importance of cultural differences, little research has been performed on cross-cultural issues affecting information technologies in general, let alone on the specific case of mobile Internet use. This paucity of research is a consequence of the difficulties in reliably or validly measuring cultural aspects of information technology usage. Based on prior studies of culture, this paper proposes a set of metrics that can measure cultural aspects of mobile Internet usage. We also provide empirical evidence about the reliability and validity of the proposed metrics using survey data collected simultaneously in three Asian countries with the same questionnaire.

Original languageEnglish
Title of host publicationHuman-Computer Interaction and Management Information Systems
Subtitle of host publicationApplications
PublisherTaylor and Francis
Pages173-199
Number of pages27
ISBN (Electronic)9781317468417
ISBN (Print)9780765614872
DOIs
Publication statusPublished - 2014 Jan 1

Bibliographical note

Publisher Copyright:
© 2006 Taylor and Francis.

All Science Journal Classification (ASJC) codes

  • General Economics,Econometrics and Finance
  • General Business,Management and Accounting

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