The moderating effects of nationality and lifestyle on the relationship between brand equity and purchase intentions

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	39-54
Number of pages	16
Journal	International Journal of Human Ecology
Volume	10
Issue number	2
Publication status	Published - 2009

Access to Document

@article{8e03dc02f22d4da6950f8e4f3558930e,

title = "The moderating effects of nationality and lifestyle on the relationship between brand equity and purchase intentions",

author = "Hao Zhang and Eunju Ko",

year = "2009",

language = "English",

volume = "10",

pages = "39--54",

journal = "International Journal of Human Ecology",

issn = "1598-9593",

publisher = "The Korean Home Economics Association",

number = "2",

}