The measurement of values and individualism-collectivism

Shigehiro Oishi, Ulrich Schimmack, Ed Diener, Eunkook M. Suh

Research output: Contribution to journalArticlepeer-review

213 Citations (Scopus)


This study presents alternative measures of S. H. Schwartz's theory of values using pairwise comparisons and goal concepts. Not only did the three measures of values - the Schwartz Value Survey (SVS), the Pairwise Comparison Value Survey (PCVS), and the Personal Striving Value Survey (PSVS) - converge but they were also correlated in similar ways with the Individualism-Collectivism Scale (ICS). This provides evidence that the newly developed scales can be alternatives to the SVS, which allows future studies of values using multiple measures. Moreover, the findings provide support for Schwartz's conception of values as higher order goals. The present findings have several implications for the study of values and their linkage to the study of individualism-collectivism and the self-concept.

Original languageEnglish
Pages (from-to)1177-1189
Number of pages13
JournalPersonality and Social Psychology Bulletin
Issue number11
Publication statusPublished - 1998 Nov

All Science Journal Classification (ASJC) codes

  • Social Psychology


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