The influential factors on the diffusion of smartwatches in Korea

Insu Cho, Heejun Park

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)


This study investigates the characteristics of smartwatches and examines the important variables pertaining to the adoption of smartwatches by consumers. Based on previous research and interviews, this study sets emotional design, content quality, and system quality as external factors. In the perception layer with regard to directly influences of the intention to use smartwatches, this study sets performance expectancy, effort expectancy, hedonic motivation, social influence, and price value based on the extended unified theory of acceptance and use of technology (UTAUT2). Based on 273 samples in the Republic of Korea, this study empirically tests the research model using a structural equation model. The findings imply several implications which can be used to bolster the intention to use smartwatches. Moreover, practitioners can establish the future development directions of smartwatches.

Original languageEnglish
Pages (from-to)230-251
Number of pages22
JournalInternational Journal of Technology Management
Issue number1
Publication statusPublished - 2016

Bibliographical note

Publisher Copyright:
© 2016 Inderscience Enterprises Ltd.

All Science Journal Classification (ASJC) codes

  • Industrial relations
  • Engineering(all)
  • Computer Science Applications
  • Strategy and Management
  • Law


Dive into the research topics of 'The influential factors on the diffusion of smartwatches in Korea'. Together they form a unique fingerprint.

Cite this