The portability of a mobile device and the ubiquity of mobile Internet provide e-market users with more opportunities of access to e-commerce sites throughout a day. In this paper, we examine the access affordance of mobile technologies by analyzing the changes in purchase time dispersion of e-marketplace users after their adoption of mobile channel. By analyzing a large archival dataset including transactions in the mobile and online channels, we find that (1) a user's purchase time becomes more dispersed throughout a day after the mobile channel adoption, and (2) the impact of the mobile channel adoption on the purchase time dispersion is significantly different across different user groups. These findings present strong empirical evidences of access affordance of the mobile channel and how the affordance is realized across e-market users.
|Title of host publication
|ICEC 2015 - Proceedings of the 17th Annual International Conference on Electronic Commerce
|Subtitle of host publication
|"Application of Big Data in E-Commerce"
|Association for Computing Machinery
|Published - 2015 Aug 3
|17th Annual International Conference on Electronic Commerce, ICEC 2015 - Seoul, Korea, Republic of
Duration: 2015 Aug 3 → 2015 Aug 5
|ACM International Conference Proceeding Series
|17th Annual International Conference on Electronic Commerce, ICEC 2015
|Korea, Republic of
|15/8/3 → 15/8/5
Bibliographical notePublisher Copyright:
© 2015 Copyright held by the owner/author(s). Publication rights licensed to ACM.
All Science Journal Classification (ASJC) codes
- Human-Computer Interaction
- Computer Vision and Pattern Recognition
- Computer Networks and Communications