The effects of price salience on consumer perception and purchase intentions

Eunju Ko, David Martin-Consuegea, Angel Millan, Estrella Diaz

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	149-163
Number of pages	15
Journal	Journal of Global Academy of Marketing Science
Volume	20
Issue number	2
DOIs	https://doi.org/10.1080/12297119.2010.9730187
Publication status	Published - 2010

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title = "The effects of price salience on consumer perception and purchase intentions",

author = "Eunju Ko and David Martin-Consuegea and Angel Millan and Estrella Diaz",

year = "2010",

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language = "English",

volume = "20",

pages = "149--163",

journal = "Journal of Global Academy of Marketing Science",

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publisher = "Taylor & Francis",

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T1 - The effects of price salience on consumer perception and purchase intentions

AU - Ko, Eunju

AU - Martin-Consuegea, David

AU - Millan, Angel

AU - Diaz, Estrella

PY - 2010

Y1 - 2010

U2 - 10.1080/12297119.2010.9730187

DO - 10.1080/12297119.2010.9730187

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EP - 163

JO - Journal of Global Academy of Marketing Science

JF - Journal of Global Academy of Marketing Science

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