TY - GEN
T1 - The effect of user experience factors of tablet devices on behavioral intention to purchase in the experience zone
AU - Yi, Wooyong
AU - Sung, Jungyeon
AU - Cho, Kwangsu
PY - 2012
Y1 - 2012
N2 - As a place where users experience products and make decisions, the experience zone has become an interesting location. In this research, to analyze user experience (UX) in the experience zone, three user experience factors (readability, mobility and telepresence) and two mediating factors (usability and usefulness) are developed and tested as a user experience model. Also, to predict user behavior, behavioral intention to purchase is added to the model. The model and experiment were constructed to explain how users of a tablet device experience, perceive, and finally, purchase a device via functions and UX factors of the tablet device. To analyze the model, structural equation modeling was used. The results generally supported the suggested model for UX and the experience zone of tablet devices. Empirical and theoretical implications were discussed.
AB - As a place where users experience products and make decisions, the experience zone has become an interesting location. In this research, to analyze user experience (UX) in the experience zone, three user experience factors (readability, mobility and telepresence) and two mediating factors (usability and usefulness) are developed and tested as a user experience model. Also, to predict user behavior, behavioral intention to purchase is added to the model. The model and experiment were constructed to explain how users of a tablet device experience, perceive, and finally, purchase a device via functions and UX factors of the tablet device. To analyze the model, structural equation modeling was used. The results generally supported the suggested model for UX and the experience zone of tablet devices. Empirical and theoretical implications were discussed.
UR - http://www.scopus.com/inward/record.url?scp=84870736507&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84870736507&partnerID=8YFLogxK
U2 - 10.1007/978-94-007-5086-9_4
DO - 10.1007/978-94-007-5086-9_4
M3 - Conference contribution
AN - SCOPUS:84870736507
SN - 9789400750852
T3 - Lecture Notes in Electrical Engineering
SP - 25
EP - 36
BT - Human Centric Technology and Service in Smart Space, HumanCom 2012
T2 - 2012 International Conference on Human-Centric Computing, HumanCom 2012
Y2 - 6 September 2012 through 8 September 2012
ER -