The effect of the lifestyles of social networking service users on luxury brand loyalty

Eunju Ko, Jina Park, Hyunjeong Song

Research output: Contribution to journalArticlepeer-review

34 Citations (Scopus)
Original languageEnglish
Pages (from-to)182-192
Number of pages11
JournalJournal of Global Scholars of Marketing Science
Volume21
Issue number4
Publication statusPublished - 2011

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