The effect of cross-channel price dis/parity on ethicality evaluations and purchase intent: The moderating role of price frame

Sunmee Choi, Anna S. Mattila, Heungsoo Park, Seongho Kang

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The effect of cross-channel price dis/parity on ethicality evaluations and purchase intent: The moderating role of price frame'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance