The effect of attributes of innovation and perceived risk on product attitudes and intention to adopt smart wear

Eunju Ko, Heewon Sung, Hyerim Yoon

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	89-93
Number of pages	5
Journal	Journal of Global Academy of Marketing Science
Volume	18
DOIs	https://doi.org/10.1080/12297119.2008.9707246
Publication status	Published - 2008

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title = "The effect of attributes of innovation and perceived risk on product attitudes and intention to adopt smart wear",

author = "Eunju Ko and Heewon Sung and Hyerim Yoon",

year = "2008",

doi = "10.1080/12297119.2008.9707246",

language = "English",

volume = "18",

pages = "89--93",

journal = "Journal of Global Academy of Marketing Science",

issn = "1229-7119",

publisher = "Taylor & Francis",

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TY - JOUR

T1 - The effect of attributes of innovation and perceived risk on product attitudes and intention to adopt smart wear

AU - Ko, Eunju

AU - Sung, Heewon

AU - Yoon, Hyerim

PY - 2008

Y1 - 2008

U2 - 10.1080/12297119.2008.9707246

DO - 10.1080/12297119.2008.9707246

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SN - 1229-7119

VL - 18

SP - 89

EP - 93

JO - Journal of Global Academy of Marketing Science

JF - Journal of Global Academy of Marketing Science

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