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The economics of para-social interactions during live streaming broadcasts: A study of wanghongs
Yongfu Quan, Jin Seon Choe,
Il Im
Department of Business Administration
Research output
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Contribution to journal
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Article
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peer-review
5
Citations (Scopus)
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Dive into the research topics of 'The economics of para-social interactions during live streaming broadcasts: A study of wanghongs'. Together they form a unique fingerprint.
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Social Sciences
Economics
100%
Celebrity
50%
Purchase
50%
Customer
33%
Interactivity
33%
Studying
33%
Transaction
16%
Social Interaction
16%
Theory
16%
Growth
16%
Computer Science
Broadcast
66%
Relationships
66%
e-Commerce
50%
Attractiveness
16%
Shopping Online
16%
Contexts
16%
Psychology
Intention
66%
Interactivity
33%
Social Interaction
16%
Self-Disclosure
16%
Economics, Econometrics and Finance
Customers
33%
Information
33%
Sales
16%