The characteristics of mobile data service users in Australia

Sangjo Oh, Song Yang, Sherah Kurnia, Heejin Lee, Marisa Maio Mackay, Kieran O'Doherty

Research output: Contribution to journalArticlepeer-review

26 Citations (Scopus)


Mobile Data Services (MDS) are increasingly important as revenues from voice calling are decreasing for mobile carriers, and there are many predictions that the use of MDS will increase in Australia. To explore the characteristics of MDS users, we conducted a survey with over 6000 respondents in Australia. The findings show that age is the most important demographic variable which influences the pattern of MDS use. In addition, gender and household income have a role in describing each group's consumption of MDS more precisely. We conclude the paper by presenting limitations of the study and outlining some possible future research.

Original languageEnglish
Pages (from-to)217-230
Number of pages14
JournalInternational Journal of Mobile Communications
Issue number2
Publication statusPublished - 2008 Jan

All Science Journal Classification (ASJC) codes

  • Computer Science Applications
  • Computer Networks and Communications
  • Electrical and Electronic Engineering


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