The characteristics of mobile data service users in Australia

Sangjo Oh; Song Yang; Sherah Kurnia; Heejin Lee; Marisa Maio Mackay; Kieran O'Doherty

doi:10.1504/IJMC.2008.016578

The characteristics of mobile data service users in Australia

Sangjo Oh, Song Yang, Sherah Kurnia, Heejin Lee, Marisa Maio Mackay, Kieran O'Doherty

Graduate School of International Studies

Research output: Contribution to journal › Article › peer-review

26 Citations (Scopus)

Abstract

Mobile Data Services (MDS) are increasingly important as revenues from voice calling are decreasing for mobile carriers, and there are many predictions that the use of MDS will increase in Australia. To explore the characteristics of MDS users, we conducted a survey with over 6000 respondents in Australia. The findings show that age is the most important demographic variable which influences the pattern of MDS use. In addition, gender and household income have a role in describing each group's consumption of MDS more precisely. We conclude the paper by presenting limitations of the study and outlining some possible future research.

Original language	English
Pages (from-to)	217-230
Number of pages	14
Journal	International Journal of Mobile Communications
Volume	6
Issue number	2
DOIs	https://doi.org/10.1504/IJMC.2008.016578
Publication status	Published - 2008 Jan

All Science Journal Classification (ASJC) codes

Computer Science Applications
Computer Networks and Communications
Electrical and Electronic Engineering

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10.1504/IJMC.2008.016578

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The characteristics of mobile data service users in Australia

Abstract

All Science Journal Classification (ASJC) codes

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