TY - GEN
T1 - Testing the task-media fit
T2 - 15th Americas Conference on Information Systems 2009, AMCIS 2009
AU - Yun, Haejung
AU - Choi, Chris Seo Yun
AU - Lee, Choong C.
PY - 2009
Y1 - 2009
N2 - Since social presence theory was introduced, many researchers have tried to apply it to various technology-mediated communication media, including E-Mail, videoconferencing, and instant messengers. Yet few researches have investigated the influence of mobile video-mediated communication (VMC) on the social presence despite prevalence in business practices. In this paper, a research model is developed to test the relationship between the mobile VMC (video telephony and video chatting) and the level of social presence. And the task equivocality, whether it's an intellective task or a negotiation task, is also considered as moderating variables, based on the task-media fit proposition. Hence, mobile video chatting could be suggested as an alternative media of mobile video telephony for less equivocal informative tasks according to this study.
AB - Since social presence theory was introduced, many researchers have tried to apply it to various technology-mediated communication media, including E-Mail, videoconferencing, and instant messengers. Yet few researches have investigated the influence of mobile video-mediated communication (VMC) on the social presence despite prevalence in business practices. In this paper, a research model is developed to test the relationship between the mobile VMC (video telephony and video chatting) and the level of social presence. And the task equivocality, whether it's an intellective task or a negotiation task, is also considered as moderating variables, based on the task-media fit proposition. Hence, mobile video chatting could be suggested as an alternative media of mobile video telephony for less equivocal informative tasks according to this study.
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M3 - Conference contribution
AN - SCOPUS:84870362777
SN - 9781615675814
T3 - 15th Americas Conference on Information Systems 2009, AMCIS 2009
SP - 5345
EP - 5351
BT - 15th Americas Conference on Information Systems 2009, AMCIS 2009
Y2 - 6 August 2009 through 9 August 2009
ER -