Strategies for contractors to sustain growth in the global construction market

Seung H. Han, Du Y. Kim, Hyoun S. Jang, Seokjin Choi

Research output: Contribution to journalArticlepeer-review

80 Citations (Scopus)


Over the last decade, the international construction industry has changed drastically in many ways, including: the terms of competition rules and delivery systems for the selection of contractors, financial resource diversity, leading contractors in the revenue rankings, the key products and new emerging markets. This paper investigates the important changes for global contractors through various documentation analyses as well as in-depth interviews with 80 industry experts. This paper then analyzes the common strategies and lessons obtained from the cases of leading global contractors that have sustained their growth in the competitive global construction during the last decade. It was found that those firms were quite proactive and responsive to changing markets by increasing their overseas revenues and enhancing their competency through more diversified products in order to stabilize their revenue structure. In addition, they significantly increased their upstream/downstream functional capabilities; hence becoming more competent service providers, able to grow in these rapidly changing market conditions.

Original languageEnglish
Pages (from-to)1-10
Number of pages10
JournalHabitat International
Issue number1
Publication statusPublished - 2010 Jan

Bibliographical note

Funding Information:
This research was supported by the Korea Science and Engineering Foundation funded by the Ministry of Education, Science and Technology (2009-0081326).

All Science Journal Classification (ASJC) codes

  • Urban Studies


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