Service innovation, renewal, and adoption/rejection in dynamic global contexts

Drew Martin; Anders Gustafsson; Sunmee Choi

doi:10.1016/j.jbusres.2016.01.008

Service innovation, renewal, and adoption/rejection in dynamic global contexts

Drew Martin, Anders Gustafsson, Sunmee Choi

Department of Business Administration

Research output: Contribution to journal › Editorial › peer-review

37 Citations (Scopus)

Abstract

This Journal of Business Research special section includes 7 articles selected from papers presented during the 2014 Global Marketing Conference held July 15-18, 2014. The Conference's theme was "Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice." This special edition introduces current topics concerning researchers and practitioners about service innovation, renewal, and adoption/rejection research. Following the conference's theme, this special edition emphasizes the need for educators and business leaders to make sense, plan, and interpret outcomes accurately of implementing service innovations in dynamic global contexts.

Original language	English
Pages (from-to)	2397-2400
Number of pages	4
Journal	Journal of Business Research
Volume	69
Issue number	7
DOIs	https://doi.org/10.1016/j.jbusres.2016.01.008
Publication status	Published - 2016 Jul 1

Bibliographical note

Publisher Copyright:
© 2016 Elsevier Inc.

All Science Journal Classification (ASJC) codes

Marketing

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10.1016/j.jbusres.2016.01.008

Cite this

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AB - This Journal of Business Research special section includes 7 articles selected from papers presented during the 2014 Global Marketing Conference held July 15-18, 2014. The Conference's theme was "Bridging Asia and the World: Globalization of Marketing and Management Theory and Practice." This special edition introduces current topics concerning researchers and practitioners about service innovation, renewal, and adoption/rejection research. Following the conference's theme, this special edition emphasizes the need for educators and business leaders to make sense, plan, and interpret outcomes accurately of implementing service innovations in dynamic global contexts.

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Service innovation, renewal, and adoption/rejection in dynamic global contexts

Abstract

Bibliographical note

All Science Journal Classification (ASJC) codes

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