Satisfaction and luxuriousness for car seat covers

This study surveys the usage and satisfaction of car seat covers, analyzes the satisfaction and luxuriousness of materials used and provides basic data on optimum car seat covers that improve consumer satisfaction, stability, and comfort, while driving. The survey was conducted on 150 people in their 20s to 60s with a car. Consequently, achromatic colored car seat covers were used most and the satisfaction with black was very high. Interior & exterior harmony and the pursued car image were considered important, this consumer psychology impacted the color selection for car seat covers. The satisfaction reasons were different according to materials. Genuine leather was highly regarded in interior & exterior harmony (20.8%), excellent seat sensation (17.7%), excellent tactile sensation (11.5%), and luxuriousness (8.5%). For artificial leather, interior & exterior harmony (16.5%) and easiness of stain removal (13.6%) was rated high and fabric had excellent seat sensation (12.3%) and economics (10.8%). The material, heated and ventilated device affected car seat cover satisfaction. The luxurious image of car seat covers was pursed and was perceived mainly with a sense of sight. Luxury car seat covers were mainly created with materials. Genuine leather and black car seat covers increased luxuriousness. For car seat covers, those with flexibility, excellent compressive elasticity, and thickness were perceived as luxurious.