TY - JOUR
T1 - Restaurant revenue management
T2 - Applying yield management to the restaurant industry
AU - Kimes, Sheryl E.
AU - Chase, Richard B.
AU - Choi, Sunmee
AU - Lee, Philip Y.
AU - Ngonzi, Elizabeth N.
PY - 1998/6
Y1 - 1998/6
N2 - The crucial element in a strategy for boosting restaurant revenues may be to relate prices to the length of time guests spend at the table. But, as the Witch of the West told Dorothy, the issue is how to do it.
AB - The crucial element in a strategy for boosting restaurant revenues may be to relate prices to the length of time guests spend at the table. But, as the Witch of the West told Dorothy, the issue is how to do it.
UR - http://www.scopus.com/inward/record.url?scp=0032093299&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=0032093299&partnerID=8YFLogxK
U2 - 10.1016/s0010-8804(98)80293-0
DO - 10.1016/s0010-8804(98)80293-0
M3 - Article
AN - SCOPUS:0032093299
SN - 0010-8804
VL - 39
SP - 22
EP - 31
JO - Cornell Hotel and Restaurant Administration Quarterly
JF - Cornell Hotel and Restaurant Administration Quarterly
IS - 3
ER -