Relationship between audience engagement on social media and broadcast media ratings

Sangun Park, Juyoung Kang, Youngsok Bang, Kunsoo Han

Research output: Contribution to journalConference articlepeer-review


People often share their opinions or impressions about TV shows (e.g., dramas) with other viewers through social media such as personal blogs and Twitter. As such, broadcast media, especially TV, lead to audience engagement on social media. Moreover, the audience engagement, in turn, impacts broadcast media ratings. Social TV analyzes audience's TV-related social media behaviors and tries to use the behaviors in marketing activities such as advertisement; however, this is purely based on the quantity o f engagement in social media. In this study, we analyze the subjects of the audience engagement on social media about specific TV dramas through topic modeling, and examines the relationship between changes in the topics and viewer ratings of the TV dramas.

Original languageEnglish
Pages (from-to)363-368
Number of pages6
JournalProceedings of the International Conference on Electronic Business (ICEB)
Publication statusPublished - 2015
Event15th International Conference on Electronic Business, ICEB 2015 - Sha Tin, Hong Kong
Duration: 2015 Dec 62015 Dec 10

All Science Journal Classification (ASJC) codes

  • General Business,Management and Accounting
  • General Computer Science


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