TY - JOUR
T1 - Pop culture, destination images, and visit intentions
T2 - Theory and research on travel motivations of Chinese and Russian tourists
AU - Whang, Haesung
AU - Yong, Sunghwa
AU - Ko, Eunju
N1 - Publisher Copyright:
© 2015.
PY - 2016/2/1
Y1 - 2016/2/1
N2 - A worldwide phenomenon is occurring whereby tourists visit specific locations due to the content of pop culture. This study applies the concept of pop culture involvement to tourism discourse. The study classifies pop culture involvement on an enduring level and a situational level regarding its influence on the formation of destination image and visit intention. Finally, the study analyzes the difference within structural models between China and Russia. The results indicate that situational involvement and enduring involvement have different effects on the structural model. Results also show different path results depending on nationalities.
AB - A worldwide phenomenon is occurring whereby tourists visit specific locations due to the content of pop culture. This study applies the concept of pop culture involvement to tourism discourse. The study classifies pop culture involvement on an enduring level and a situational level regarding its influence on the formation of destination image and visit intention. Finally, the study analyzes the difference within structural models between China and Russia. The results indicate that situational involvement and enduring involvement have different effects on the structural model. Results also show different path results depending on nationalities.
UR - http://www.scopus.com/inward/record.url?scp=84938118314&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84938118314&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2015.06.020
DO - 10.1016/j.jbusres.2015.06.020
M3 - Article
AN - SCOPUS:84938118314
SN - 0148-2963
VL - 69
SP - 631
EP - 641
JO - Journal of Business Research
JF - Journal of Business Research
IS - 2
ER -