Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers

Janet K.M. Marta; Anusorn Singhapakdi; Dong Jin Lee; M. Joseph Sirgy; Kalayanee Koonmee; Busaya Virakul

doi:10.1016/j.jbusres.2011.08.019

Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers

Janet K.M. Marta, Anusorn Singhapakdi, Dong Jin Lee, M. Joseph Sirgy, Kalayanee Koonmee, Busaya Virakul

Department of Business Administration

Research output: Contribution to journal › Article › peer-review

29 Citations (Scopus)

Abstract

Previous research suggests that ethics institutionalization positively influences quality of work life (QWL). This study hypothesizes that the effect of ethics institutionalization on QWL is stronger for Thai than U.S. managers, because the Thai culture is collectivistic, whereas the U.S. culture is individualistic. Survey data were collected from Thailand from a sample of marketing managers of Thai companies listed on the Stock Exchange of Thailand (SET). The U.S. data involved a sample of U.S. members of the American Marketing Association. The results provide partial support for the hypotheses.

Original language	English
Pages (from-to)	381-389
Number of pages	9
Journal	Journal of Business Research
Volume	66
Issue number	3
DOIs	https://doi.org/10.1016/j.jbusres.2011.08.019
Publication status	Published - 2013 Mar

Bibliographical note

Funding Information:
This research was partly supported by the Research Center, National Institute of Development Administration (NIDA) and Old Dominion University 's CBPA Research Grant.

All Science Journal Classification (ASJC) codes

Marketing

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10.1016/j.jbusres.2011.08.019

Cite this

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title = "Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers",

abstract = "Previous research suggests that ethics institutionalization positively influences quality of work life (QWL). This study hypothesizes that the effect of ethics institutionalization on QWL is stronger for Thai than U.S. managers, because the Thai culture is collectivistic, whereas the U.S. culture is individualistic. Survey data were collected from Thailand from a sample of marketing managers of Thai companies listed on the Stock Exchange of Thailand (SET). The U.S. data involved a sample of U.S. members of the American Marketing Association. The results provide partial support for the hypotheses.",

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AU - Sirgy, M. Joseph

AU - Koonmee, Kalayanee

AU - Virakul, Busaya

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Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers

Abstract

Bibliographical note

All Science Journal Classification (ASJC) codes

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