Moderating effect of lifestyle on consumer behavior of loungewear with Korean traditional fashion design elements

Eunju Ko, Jee-Hyun Lee, Angella J. Kim, Leslie Davis Burns

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)15-26
Number of pages12
JournalJournal of Global Academy of Marketing Science
Issue number1
Publication statusPublished - 2010

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