TY - JOUR
T1 - Marketing research in Korea
T2 - Special joint issue of journal of business research and journal of the Korean academy of marketing science
AU - Ko, Eunju
AU - Cardon, Peter W.
PY - 2008/1
Y1 - 2008/1
N2 - This special joint issue of the Journal of Business Research with the Journal of the Korean Academy of Marketing Science contains nine articles that were originally presented at the Fall 2005 Korean Academy of Marketing Science (KAMS) International Conference and the Spring 2006 KAMS International Conference. After a blind review process, 120 papers were accepted for conference proceedings. Of these papers, the conference selection committee selected 20 papers as outstanding contributions to the marketing literature. A board of review members blind reviewed these 20 papers and accepted 9 of them for this special issue. Contributions to marketing literature are discussed.
AB - This special joint issue of the Journal of Business Research with the Journal of the Korean Academy of Marketing Science contains nine articles that were originally presented at the Fall 2005 Korean Academy of Marketing Science (KAMS) International Conference and the Spring 2006 KAMS International Conference. After a blind review process, 120 papers were accepted for conference proceedings. Of these papers, the conference selection committee selected 20 papers as outstanding contributions to the marketing literature. A board of review members blind reviewed these 20 papers and accepted 9 of them for this special issue. Contributions to marketing literature are discussed.
UR - http://www.scopus.com/inward/record.url?scp=35848959060&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=35848959060&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2006.05.004
DO - 10.1016/j.jbusres.2006.05.004
M3 - Special issue
AN - SCOPUS:35848959060
SN - 0148-2963
VL - 61
SP - 1
EP - 3
JO - Journal of Business Research
JF - Journal of Business Research
IS - 1
ER -