Luxury brand advertising: theory and practice

Eunju Ko

doi:10.1080/02650487.2020.1786916

Luxury brand advertising: theory and practice

Eunju Ko

Department of Clothing and Textiles

Research output: Contribution to journal › Editorial › peer-review

2 Citations (Scopus)

Original language	English
Pages (from-to)	757-760
Number of pages	4
Journal	International Journal of Advertising
Volume	39
Issue number	6
DOIs	https://doi.org/10.1080/02650487.2020.1786916
Publication status	Published - 2020 Aug 17

All Science Journal Classification (ASJC) codes

Communication
Marketing

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10.1080/02650487.2020.1786916

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title = "Luxury brand advertising: theory and practice",

author = "Eunju Ko",

year = "2020",

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AU - Ko, Eunju

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JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 6

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Luxury brand advertising: theory and practice

All Science Journal Classification (ASJC) codes

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