Korean genderless fashion consumers' self-image and identification

Eun Jung Shin, Ae Ran Koh

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)


The "genderless fashion" style adopted by 20 to 30-year-olds in Korea cannot be ignored in the consumer fashion code. This study investigated self-images of Korean genderless fashion consumers through in-depth interviews. Interview analyses confirmed that Korean genderless fashion consumers express their self-image through clothing. As the theoretical framework, this study used Lacan's concept of desire to classify the types of self-image consumers want to express. The results are classified into three subject types: those who pursue self-fulfillment, those who pursue fulfillment from others, and those who pursue endless fulfillment through a self-image. This reflects various factors and the subjects' desires. Further, a subject's desire to present a specific self-image was an important factor in understanding the genderless fashion style. The study results revealed that modern fashion is an "unconscious" field of self-expression that crucially reflects individual desires. The study also contributes to the understanding of the concept of self-image at large.

Original languageEnglish
Pages (from-to)400-412
Number of pages13
JournalJournal of the Korean Society of Clothing and Textiles
Issue number3
Publication statusPublished - 2020

Bibliographical note

Publisher Copyright:
© 2020, The Korean Society of Clothing and Textiles.

All Science Journal Classification (ASJC) codes

  • Materials Science (miscellaneous)
  • Polymers and Plastics
  • Industrial and Manufacturing Engineering


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