The aim of this study was to investigate next level digital signage utilizing augmented reality for multi-purpose commercial complexes. Recently, despite the rapid growth of the urban solution, mixed-use commercial complexes have experienced significant problems in terms of way finding. As a potential solution to the problem, this study sought to determine the effectiveness of state-of-the-art augmented reality (AR) on way finding. Focusing on the response time to directional signage, this study compared way finding through traditional signage with AR-enhanced signage. The response time in milliseconds was measured using a program developed with Python. In all, 30 sign images were presented to 48 participants in random order. A third of them included existing signs as the control condition, and the others were AR signs with half graphic and half text. The results of this study demonstrated that AR-enhanced signage had tremendous potential to improve way finding performance in multi-purpose commercial complexes. Results revealed that response time to directional signage was reduced in AR environments. In particular, the AR signage system combining text and graphics was useful in terms ofboth response time and cognitive appraisal.
|Title of host publication||Anthropologic - Architecture and Fabrication in the cognitive age|
|Editors||Liss C. Werner, Dietmar Koering|
|Publisher||Education and research in Computer Aided Architectural Design in Europe|
|Number of pages||8|
|Publication status||Published - 2020|
|Event||38th Conference on Education and Research in Computer Aided Architectural Design in Europe, eCAADe 2020 - Berlin, Germany|
Duration: 2020 Sept 16 → 2020 Sept 17
|Name||Proceedings of the International Conference on Education and Research in Computer Aided Architectural Design in Europe|
|Conference||38th Conference on Education and Research in Computer Aided Architectural Design in Europe, eCAADe 2020|
|Period||20/9/16 → 20/9/17|
Bibliographical notePublisher Copyright:
© 2020, Education and research in Computer Aided Architectural Design in Europe. All rights reserved.
All Science Journal Classification (ASJC) codes
- Computer Graphics and Computer-Aided Design