International Marketers’ Quality-of-Life (QOL) Orientation: A Cross-Cultural Study

Social Sciences

• Quality of Life 100%
• Managers 66%
• Idealism 50%
• Korean 33%
• Measure 33%
• Validation 33%
• Cross-Cultural Studies 33%
• Ethnopsychology 33%
• Stakeholders 16%
• Economic and Social Development 16%
• Professional Personnel 16%
• Disposition 16%
• Korea 16%
• Program 16%
• Consumers 16%
• Decision 16%
• Markets 16%
• Marketing 16%

Psychology

• Relativism 50%
• Wellbeing 33%
• Ethnocentrism 33%