Interactivity on Japanese versus American corporate websites

Chang Hoan Cho, Hongsik John Cheon

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)


This study is designed to compare interactivity functions employed on Japanese and U.S. corporate websites. We utilized several cultural analysis criteria such as high vs. low context, power distance and individualism-collectivism to conceptualize cultural differences in employment of interactivity between U.S. and Japanese websites. We found that U.S. corporate websites are more likely to emphasize customer-message and customer-advertiser interactivity, while Japanese websites highlight customer-customer interactivity.

Original languageEnglish
Pages (from-to)41-63
Number of pages23
JournalJournal of International Consumer Marketing
Issue number4
Publication statusPublished - 2005 Aug 15

All Science Journal Classification (ASJC) codes

  • Management Information Systems
  • Marketing


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