Influence of sustainable marketing activities on customer equity

Eunju Ko, Yang Sun

Research output: Contribution to journal › Article › peer-review

29 Citations (Scopus)

Original language	English
Pages (from-to)	270-283
Number of pages	14
Journal	Journal of Global Scholars of Marketing Science
Volume	26
Issue number	3
DOIs	https://doi.org/10.1080/21639159.2016.1174537
Publication status	Published - 2016

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title = "Influence of sustainable marketing activities on customer equity",

author = "Eunju Ko and Yang Sun",

year = "2016",

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AU - Sun, Yang

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