In search of the next nexus: A maturing field for fashion research in the digital age

Benjamin G. Voyer, Eunju Ko

Research output: Contribution to journalEditorialpeer-review

2 Citations (Scopus)


As Facebook approaches its 20th anniversary, social media platforms are entering a stage of maturity. These platforms – old and new - offer fashion researchers an extensive data and research field. This article discusses the next frontiers for fashion scholars, and how recent research advances can help move the field forward. First it highlights the importance to dissociate, in fashion management research, technologies and tools from underlying psychological mechanisms. Doing so, fashion researchers will be able to make lasting contributions that transcend the emergence of new platforms and technologies. Second, it investigates the ways in which the growing number of virtual and augmented fashion consumption experiences can reshape the landscape of fashion practices. Finally, it points to persistent gaps in the literature, such as understanding the various paths between offline, online, and virtual experiences.

Original languageEnglish
Pages (from-to)375-377
Number of pages3
JournalJournal of Business Research
Publication statusPublished - 2021 Sept

Bibliographical note

Publisher Copyright:
© 2021 Elsevier Inc.

All Science Journal Classification (ASJC) codes

  • Marketing


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