Impact of fashion brand personality on brand preference and purchase intention-Comparison among formal, casual, sports brands

Eunju Ko, Sun Young Yun

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Global Academy of Marketing Science
Volume	14
DOIs	https://doi.org/doi.org/10.1080/12297119.2004.9707222
Publication status	Published - 2004

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title = "Impact of fashion brand personality on brand preference and purchase intention-Comparison among formal, casual, sports brands",

author = "Eunju Ko and Yun, {Sun Young}",

year = "2004",

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language = "English",

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journal = "Journal of Global Academy of Marketing Science",

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AU - Ko, Eunju

AU - Yun, Sun Young

PY - 2004

Y1 - 2004

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DO - doi.org/10.1080/12297119.2004.9707222

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VL - 14

JO - Journal of Global Academy of Marketing Science

JF - Journal of Global Academy of Marketing Science

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