How Virtual Exhibition Presentation Affects Visitor Communication and Enjoyment: An Exploration of 2D versus 3D

Soyeon Kim, Seulgi Hong

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)

Abstract

As online virtual exhibitions become a central communication channel in museums, and both the communication and entertainment aspects of museums are being emphasized, various presentation methods are being adopted to attract visitors to such exhibitions. Therefore, this study examines the effect of virtual exhibition presentation methods on visitor communication and enjoyment, focusing on a comparison of 2D and 3D presentation. The findings indicate that 2D presentation is more effective for intuitive communication than 3D, and visitor enjoyment was aroused at different points according to the presentation methods. The 2D visitors showed their interest in information acquisition while focusing on exhibition content, whereas 3D visitors enjoyed exploring the virtual environment. Additional implications of this study for both further research and practice are discussed.

Original languageEnglish
Pages (from-to)677-696
Number of pages20
JournalDesign Journal
Volume23
Issue number5
DOIs
Publication statusPublished - 2020 Sept 2

Bibliographical note

Publisher Copyright:
© 2020 Informa UK Limited, trading as Taylor & Francis Group.

All Science Journal Classification (ASJC) codes

  • Arts and Humanities (miscellaneous)
  • Computer Graphics and Computer-Aided Design

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