How consumer knowledge shapes green consumption: An empirical study on voluntary carbon offsetting

Social Sciences

• Knowledge 100%
• Consumers 70%
• Effectiveness 20%
• Consumer Knowledge 20%
• Environment 20%
• Groups 20%
• Determinants 10%
• USA 10%
• Category 10%
• Testing 10%
• Surveys 10%
• Influence 10%
• Carbon 10%
• Emotions 10%
• Advertising 10%

Economics, Econometrics and Finance

• Consumption 60%
• Greenhouse Gas Emissions 10%
• Advertising Planning 10%

Psychology

• Groups 20%
• Perceived Behavioral Control 10%