The present study investigates convective heat/mass transfer and flow characteristics inside a cooling passage of rotating gas-turbine blades. The rotating duct has staggered ribs with 70° attack angle, which are attached on leading and trailing surfaces. Naphthalene sublimation technique is employed to determine detailed local heat transfer coefficients using the heat and mass transfer analogy. Additional numerical calculations are conducted to analyze the flow patterns in the cooling passage. The present experiments employ two-surface heating conditions in the rotating duct because the exposed surfaces to hot gas stream are pressure and suction side surfaces in the middle passages of an actual gas-turbine blade. Secondary flows are generated by Coriolis and centrifugal forces in the spanwise and streamwise directions. The ribs attached on the walls disturb the mainflow resulting in recirculation and secondary flows near the ribbed wall. The local heat transfer and flow patterns in the passage are changed significantly according to rib configurations and duct rotation speeds. Therefore, the geometry and arrangement of the ribs are important for the advantageous cooling performance. The experimental results show that the ribs enhance the heat transfer more than 80% from that of the smooth duct. The duct rotation generates the heat transfer discrepancy between the leading and trailing walls due to the secondary flows induced by the Coriolis force. The overal heat transfer pattern on the leading and trailing walls for the first and second passes are depended on the rotating speed, but the local heat transfer trend is affected mainly by the rib arrangements.