Global trends in hospitality

Lerzan Aksoy, Sunmee Choi, Tarik Dogru, Timothy Keiningham, Melanie Lorenz, Dan Rubin, J. Bruce Tracey

Research output: Contribution to journalArticlepeer-review

9 Citations (Scopus)


The disruptions to the global hospitality industry have been accelerated, particularly after the emergence of the COVID-19 pandemic. As such, it is even more important for scholars to focus on future research that addresses the most relevant and important industry-specific challenges. In this paper, we analyze the recent hospitality research and industry trends to identify the topics that have received the most attention, and then compare these trends to the survey results from two key industry stakeholders – academics (N = 67) and practitioners (N = 235) – regarding the most important short- and longer-terms research priorities. Overall, the findings suggest that both stakeholder groups have placed supply and demand characteristics, as well as technology, as the industry's most pressing priorities in both the short- and longer-term future. The relative importance of safety and cleanliness is expected to decline over time while environmental sustainability will gain increasing attention in the future.

Original languageEnglish
Pages (from-to)957-973
Number of pages17
JournalJournal of Business Research
Publication statusPublished - 2022 Mar

Bibliographical note

Publisher Copyright:
© 2022 Elsevier Inc.

All Science Journal Classification (ASJC) codes

  • Marketing


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