Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Eunju Ko, Kyulim Kim, Miah Lee, Pekka Mattila, Kyung Hoon Kim

Research output: Contribution to journal › Article › peer-review

32 Citations (Scopus)

Original language	English
Pages (from-to)	350-364
Number of pages	15
Journal	Journal of Global Scholars of Marketing Science
Volume	24
Issue number	3
DOIs	https://doi.org/10.1080/21639159.2014.913376
Publication status	Published - 2014

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title = "Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing",

author = "Eunju Ko and Kyulim Kim and Miah Lee and Pekka Mattila and Kim, {Kyung Hoon}",

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T1 - Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

AU - Ko, Eunju

AU - Kim, Kyulim

AU - Lee, Miah

AU - Mattila, Pekka

AU - Kim, Kyung Hoon

PY - 2014

Y1 - 2014

U2 - 10.1080/21639159.2014.913376

DO - 10.1080/21639159.2014.913376

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JO - Journal of Global Scholars of Marketing Science

JF - Journal of Global Scholars of Marketing Science

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