Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

Eunju Ko, Kyulim Kim, Miah Lee, Pekka Mattila, Kyung Hoon Kim

Research output: Contribution to journalArticlepeer-review

32 Citations (Scopus)
Original languageEnglish
Pages (from-to)350-364
Number of pages15
JournalJournal of Global Scholars of Marketing Science
Issue number3
Publication statusPublished - 2014

Cite this