Examining Malicious Online Comments from the Bystander Effect Perspective

Sodam Kim, Sumeet Gupta, So Hyun Lee, Hee Woong Kim

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


Cyberbullying has become a social problem as malicious text messages and online comments among teenagers have increased in the late 2000s. Some serious reporting has attempted to impress on us the need to pay more attention to reducing malicious online content as a typical type of cyberbullying. Meanwhile, despite environmental changes that have made it easier to report perpetrators of such messages, it is often the case that the crime occurs in a public place and is tolerated. However, there is a growing tendency for people to exhibit the bystander effect, the problem of personal indifference to witnessing or knowing about crimes, but individuals do not offer any means of help to a victim when other people are present. This effect is rampant in the case of cybercrimes. This study aims to extract the motivations behind posting malicious comments through in-depth interviews and to suggest recommendations for relative issues by demonstrating how the bystander effect can be reduced using causal relationship diagrams of the system dynamics methodology. Hopefully, this work will contribute to a better understanding of factors that could cause a decrease in malicious online comments.

Original languageEnglish
Pages (from-to)1-16
Number of pages16
JournalAsia Pacific Journal of Information Systems
Issue number1
Publication statusPublished - 2021 Mar

Bibliographical note

Publisher Copyright:
© 2021, Asia Pacific Journal of Information Systems. All Rights Reserved.

All Science Journal Classification (ASJC) codes

  • Sociology and Political Science
  • Information Systems and Management


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