Evolution of online social networks: A conceptual framework

Junghun Kim, Choonseong Leem, Byungun Kim, Youngjoon Cheon

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


Booming industry recently Online Social Networks company's market success factors and coping strategies for change has focused attention from all walks of life. In particular, Facebook, Twitter and other social networking platform, a leading user experience companies' technological excellence and the main part of the discussion is related to excellence. However, most previous studies of the usefulness or user acceptance of sites, pattern, design excellence, such as the concept of local debate unfold around them. Therefore, the market dynamics of online social network field changes and the future evolution of corporate strategy and does not reflect the same aspects that synthetically has the limit. In this study proposes online social network's evolutionary path and changed factor from three perspectives of technology, suppliers, and users, and provides implications through examples of existing business cases.

Original languageEnglish
Pages (from-to)208-220
Number of pages13
JournalAsian Social Science
Issue number4
Publication statusPublished - 2013 Mar 28

All Science Journal Classification (ASJC) codes

  • Arts and Humanities(all)
  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)


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