Elicitation of health values from mortality risk reduction

Brian H.S. Kim, Euijune Kim, Jeasun Lee, Minsu Son

Research output: Contribution to journalArticlepeer-review


There are concerns regarding uncertainty about the accuracy of applying available empirical willingness-to-pay (WTP) estimates for reducing accidental deaths to value changes in risks of pollution-related deaths. In this study, we develop a theoretical model on defining WTP, and its determinants, and derive WTP estimates for changes in pollution-related mortality risks with varying morbidity and timing attributes. A survey is designed and conducted with 100 subjects. Each subject was to complete five choice sets and provided a range of implicit values of statistical life (VSL). The choices are estimated using the logit procedure. And, using the results of estimated multinomial logit model, the VSL is estimated to about $6.2 million.

Original languageEnglish
Pages (from-to)776-786
Number of pages11
JournalSocial Science Journal
Issue number4
Publication statusPublished - 2009 Dec

Bibliographical note

Funding Information:
This research was supported by the Korea Ministry of Environment as “The GAIA Project”.

All Science Journal Classification (ASJC) codes

  • Social Psychology
  • Sociology and Political Science


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