Effects of personal proenvironmental attitudes on mode choice behavior

Jin Hee Kim, Yun Kyung Bae, Jin Hyuk Chung

Research output: Contribution to journalArticlepeer-review

23 Citations (Scopus)


Ecofriendly transportation systems have attracted a great deal of attention in many cities. Seoul, South Korea, plans to construct a new 30-km water transit system on the Han River, which flows through the city center. Although the new system is appealing to policy makers, uncertainty for various stakeholders should be minimized in order to complete the system successfully. The objectives of this study were to understand the types of uncertainty, to identify primary factors related to uncertainty, and to provide valuable information with regard to stakeholder uncertainty to decision makers. This study focused specifically on mode choice behavior, which is a crucial component in travel demand analyses performed when a new transportation mode is introduced. The effects of proenvironmental attitudes on mode choice behavior were analyzed with stated preference survey data for a new water transit system in Seoul. A model was developed that integrates latent variables into the discrete choice model by using a full-information estimation method to ensure the inclusion of consistent and unbiased parameters. The results showed that proenvironmental attitudes directly and significantly influenced mode choice behavior. Furthermore, proenvironmental attitudes were found to positively affect other latent attitudes, such as preference for an ecofriendly transportation mode. The findings of this study will serve as a valuable source of information that can be used by policy makers and transportation planners to plan and establish sustainable transportation systems.

Original languageEnglish
Pages (from-to)175-183
Number of pages9
JournalTransportation Research Record
Issue number2274
Publication statusPublished - 2012 Jan 12

All Science Journal Classification (ASJC) codes

  • Civil and Structural Engineering
  • Mechanical Engineering


Dive into the research topics of 'Effects of personal proenvironmental attitudes on mode choice behavior'. Together they form a unique fingerprint.

Cite this