Effects of online news forum on corporate reputation

Namkee Park; Kwan Min Lee

doi:10.1016/j.pubrev.2007.05.018

Effects of online news forum on corporate reputation

Namkee Park, Kwan Min Lee

Department of Communication

Research output: Contribution to journal › Article › peer-review

33 Citations (Scopus)

Abstract

This study tests the effects of online discussions about a company in an online news forum on people's perception of the corporate reputation of the company. The study is a 2 (tone of comments: negative versus positive) by 2 (number of comments: one versus five) factorial design experiment (n = 80). We found significant interaction effects between the two factors (tone versus number of comments) with regard to people's perception of the company's social responsiveness and employee treatment.

Original language	English
Pages (from-to)	346-348
Number of pages	3
Journal	Public Relations Review
Volume	33
Issue number	3
DOIs	https://doi.org/10.1016/j.pubrev.2007.05.018
Publication status	Published - 2007 Sept

All Science Journal Classification (ASJC) codes

Communication
Organizational Behavior and Human Resource Management
Marketing

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10.1016/j.pubrev.2007.05.018

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Effects of online news forum on corporate reputation

Abstract

All Science Journal Classification (ASJC) codes

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