Effects of Consideration of Future Consequences and Temporal Framing on Acceptance of the HPV Vaccine Among Young Adults

Jarim Kim; Xiaoli Nan

doi:10.1080/10410236.2015.1038774

Effects of Consideration of Future Consequences and Temporal Framing on Acceptance of the HPV Vaccine Among Young Adults

Jarim Kim, Xiaoli Nan

Department of Communication

Research output: Contribution to journal › Article › peer-review

29 Citations (Scopus)

Abstract

This study examines how individual difference in consideration of future consequences (CFC) and temporal framing (i.e., present- vs. future-oriented message) interact to influence the persuasive outcomes of a health message promoting human papillomavirus (HPV) vaccination among young adults. Results of an experiment (N = 416) showed a significant interaction effect of CFC and temporal framing on persuasion. The nature of the interaction suggested that individuals with high CFC generally were more persuaded by the present-oriented messages, compared to the future-oriented messages. On the other hand, those with low CFC responded similarly to the present- and future-oriented messages. Implications of the findings for HPV vaccination messaging are discussed.

Original language	English
Pages (from-to)	1089-1096
Number of pages	8
Journal	Health Communication
Volume	31
Issue number	9
DOIs	https://doi.org/10.1080/10410236.2015.1038774
Publication status	Published - 2016 Sept 1

Bibliographical note

Publisher Copyright:
© 2016 Taylor & Francis.

All Science Journal Classification (ASJC) codes

Health(social science)
Communication

UN SDGs

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10.1080/10410236.2015.1038774

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Effects of Consideration of Future Consequences and Temporal Framing on Acceptance of the HPV Vaccine Among Young Adults

Abstract

Bibliographical note

All Science Journal Classification (ASJC) codes

UN SDGs

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